![]() “We believe this is a tie for students of colour, that it is the language of business and provides a pathway to entrepreneurship,” said Liz Barentzen, vice-president at the CAQ. The Accounting+ campaign echoes Warren Buffett in calling accounting “the language of business”. Gemini, Libra and Aquarius are the “thinkers, communicators and doers of the zodiac” who “analyse, synthesise, and probe” and “would thrive in a forensic accounting internship program”, for example.) (The site also offers quizzes and astrological advice on which type of accountant youngsters may want to become. ![]() Its website emphasises how technology and artificial intelligence has automated many old accounting tasks, opening up avenues for more creative work such as data analysis, advising on business decisions and hunting down fraud. ![]() One such venture is Accounting+, a Gen Z-ified recruiting site brought to you by the Center for Audit Quality that might give young people the impression that the profession is far less Caucasian than it actually is if you believe the images on the front page ( you shouldn’t).įinancial Times wrote about Accounting+ recently which is how it got on our radar. With the accounting pipeline drying up, the profession is throwing all kinds of things at the wall to recruit young people hoping just one of them might stick. ![]()
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